Planetarium design system

CoSell had no design system, When we pivoted the product, I didn't build a comprehensive system. Instead, I created a lightweight, intentional foundation that could move as fast as our weekly product iterations.

Rather than getting bogged down in exhaustive documentation, I focused on what mattered: consistency across the interface and a cohesive visual identity. I evolved the logo and color palette to match our new product direction, ensuring the brand and product felt like they'd been designed together.

The constraint of rapid change became a feature, not a limitation.

Company: CoSell

Role: Lead Product Designer

Partners: Founders, Engineering